Tomorrow Studio: a new home for digital media in Adelaide

Back in June, Emma Sterling and I moved our digital media business, danimations, into an exciting new premises. Located at Level 1, 193 Wakefield Street in Adelaide’s downtown CBD is the Tomorrow Studio, a South Australian state Government initiative to bring complementary start-up companies from the digital media sector together, to foster a culture of collaboration and rapid growth. We are very proud and fortunate to be a part of it.

Offering the added benefits of heavily subsidised rent, terrific shared facilities and a tenancy contract that can be exited with minimum fuss, we applied back in the first quarter of 2009, and moved in with the first wave of tenants in June. The culture of collaboration is strong already, and under our roof we have a spread of businesses offering services including web, graphic design, animation, 3d graphics, multimedia, network services, video (that’s us), simulations, game development and electronic publishing. No two businesses are in direct competition, and we’re able to keep our own hours with 24 hour access to the building. Many of the tenants (us included) have lock-up offices, while the remainder work in the building’s open-plan central space.

Emma Sterling edits in the danimations office
Emma Sterling edits in the danimations office

We’ve had a great run with the Department of Trade & Economic Development this year, and the Tomorrow Studio move follows our receipt of a Tomorrow Start grant which has help us upgrade our computers and aquire new technology and software- thrusting us over some major hurdles stunting our business’ growth. With the official champagne launch rolling by the other week, we finally feel like we’re ready to rhumba in the new space.

The Department of Trade has recently announced a second round of grants available to start-up businesses in the digital media sector, and there are currently some vacancies for new tenants in the Tomorrow Studio following the announcement that Holopoint (a leading games and simulation developer) has outgrown the space and is moving to another more suitable location.

For more information on the Tomorrow Start grants and the Tomorrow Studio, visit

Dan Monceaux

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