Every now and again I get an email from custom merchandise webstore Zazzle letting me know that someone online has bought one of my custom designs. Through our danimations Zazzle store we sell the occasional Supermarket T-shirt or Lateral Movement merch (an experimental screen cultural event Emma Sterling and I started this year). Moreover, we used the service to make one-off promotional objects for ourselves, to avoid the unattractive upfront costs of bulk ordering custom designs from a traditional printing business. I recently decided to make a concerted effort in getting another Zazzle store off the ground, with pixel art as the unifying theme.
Since I’ve been busy producing pixel art for a range of applications this year (gig flyers, a Merge Magazine editorial spread, animations for theatre and favicons for websites) I thought I’d create a store specifically to host my lo-fi wares. The result? Dead Pixel Designs. Combining a love for cartoons, animation, retro computing and pure colour, the store will be a growing source of lively pixel-based designs. The designs currently feature on apparel, mousemats and binders… and Zazzle provides every end-user/designer with an ever-growing range of products to treat as custom canvases. Some of the wackier ones include skateboard decks, aprons and even pet clothing. Each product can feature either printed or embroidered artwork, depending on the item. Designs can be prepared to templates offline and uploaded, or individual elements can be arranged live on the website, making the experience enjoyable. The designer’s desired royalty is then set, and the item described, tagged, categorised and listed publicly or privately in the Zazzle marketplace. The store owner can then draw upon a range of powerful tools to promote his wares, like the embedded widget below.
More advanced Zazzle features include easy integration of stores with Google Analytics, allowing the gathering of statistics following each visit your store receives. Zazzle also publishes a Site Builder application, and provides further support for web developers to hack, adapt or build from scratch entirely new applications or webpages through which to sell their goodies. If you or someone you know is sitting on some creative merchandising ideas but doesn’t want to commit big money to buying a bulk order (and having to fulfill orders yourself) I strongly recommend you give Zazzle a shot.