Creativity Base

Tomorrow Studio: New tenants, talents and collaborations

by on Oct.31, 2009, under Our Projects

Since moving our business, danimations, into the Tomorrow Studio in Adelaide back in June, Emma Sterling and I have been more committed than ever to turning our skills into a sustainable business in the digital media sector. Designed to assist emerging practitioners with a complementary peer group, business advice, workshops, shared facilities, inner-city location, Government-subsidized rent and more, Tomorrow Studio tenancy really does sell itself.

Tomorrow Studio, 193 Wakefield St, Adelaide

Tomorrow Studio, 193 Wakefield St, Adelaide

While we have been busily developing sample products of our video and animation services and planning the imminent relaunch of our website, several of our more established neighbours have been forging new partnerships under the Studio roof, like the one between web-designers Digital Lamb (Steve Ready and Bec Harper-Wells) and 3D visualisation team Extra Artists (Dan Cormick and Sonia Tynedale). Taking a different course, game and simulation developers Holopoint have already outgrown the space, and moved on to more suitable premises.

In their wake, Holopoint left eight vacant spaces behind in the studio, most of which are now filled. Among the new tenants are three energetic lads who work as Awesome Fighter Animation (Tim Cannan, Levi George & Jonny). From what we’ve seen of their previous projects, they’re a talented and energetic team, and we are already planning a collaborative animation project involving them and the team from fellow first-wave tenants I Love Biscuits (Kyle Leffers and Hannah Murdoch).

The other new tenants represent a spread covering web design, web development and video production. The incumbent video producer is Miles Rowland from Closer Media, whose work demonstrates solid craft and much promise. New tenants whose work I’m less familiar with include web-developer Michael Russel from whois.com.au and Melissa Bagnara, the latest early-career designer to join our ranks.

While Em and I had been eagerly anticipating the new tenants’ announcement for some time, we also felt that the vacancies could have been more broadly advertised. A waiting exists for prospective tenants to join, but finding this list in the first place relies largely on the would-be applicant’s social networks and detective skills. All current tenants could benefit more from a greater diversity of business practise under the Studio roof (we now have five businesses whose practise overlaps in web-development areas for example) and the best way to stimulate this would be to increase public awareness of the Studio and encourage more applicants to apply.

Another studio tenant, Holly Owen (Champagne for the Ladies) also recently vacated her office to move overseas, and as I understand it, current waiting list members will be considered and short-listers interviewed for this opening very soon. To join the waiting list, and to read more about the Department of Trade & Economic Development’s Creative Industries campaign, visit http://www.creativesa.org.


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