Tomorrow Studio: Our first year in a digital media business incubator

It’s been great being a part of the maturation of Tomorrow Studio, South Australia’s first ever digital media business incubator, as its first birthday officially rolls by. From launching a bold idea brimming with promise, the SA Government’s Department of Trade and Economic Development can now take pride in the the tangible outcomes for start-up businesses they’ve helped facilitate. South Australia’s digital media sector is indebted to you.

When we moved danimations into the Tomorrow Studio in Adelaide back in June last year, we could not have predicted how attached to the initiative (and the community growing inside of it) we would become. As one of the original wave of tenants, we’ve seen businesses come and go, but more importantly, we’ve seen our own attraction to the place shift from the dangling carrot of Government-subsidized rent to the more valuable ready access to business partnerships and opportunities to learn and grow.

Emma Sterling & Dan Monceaux in the Tomorrow Studio

Entering the Tomorrow Studio (and enjoying the low overheads) allowed danimations to tool up to offer new services, and position ourselves well in the emerging market of online video service providers. It also provided us with a very attractive and functional premises in which to hold meetings and generally operate. As months went by, we got to know our fellow tenants and built trusting relationships with the more compatible businesses. As you would expect in a space populated with businesses in start-up mode, not all collaborative projects have had happy endings. From our own successes and failures, and those of others, we have identified and realized present and future business opportunities that we simply would not have been exposed to otherwise. We’ve also made some wonderful, new, creative friends in the process.

Moving into the incubator dragged Emma Sterling and I out of our home-office, and into the beginnings what has become a burgeoning and vibrant digital media community. Our commercial collaborations really fired up after we presented a workshop to fellow tenants on the merits of developing a video showreel to promote your business. Intelligent Software Development then contracted us to deliver a promotional video for them, in under a week.

The delivered product attracted our next job, for a start-up engineering firm WirebyClick. We worked with Extra Artists’ (now Soda Cube) on the Wirebyclick video incorporating 3D animation for the first time, satisfying another client and developing a collaborative workflow with our studio neighbours.

Fellow neighbours Proactive then saw our work and contracted us to deliver a video to help them market their product, Proactive Vue. Again, we delivered on spec, on budget and on time and in the process developed some new production techniques.

Proactive Vue – Realtime Paperless Publishing for business from Dan Monceaux on Vimeo.

Since then, we have included the skills of SodaCube and those of Awesome Fighter Animation in several more commercial tenders. On a more exciting front, we are also embarking on some speculative ventures with Boomerang Books and Cresell IT independently. Another great thrust of creative energy has already been invested in the Triple Threat Animation project, along with fellow artists Awesome Fighter Animation and games developer I Love Biscuits. With a focus on developing entertainment-based intellectual property designed for online commercialization, you can find out more about that project after it officially launches at AVCON on the 23rd of July. What do you know? Adelaide’s premiere video games and anime event is a studio tenant too.

The experience of calling an industry-specific business incubator home for the past twelve months has been (for the most part) overwhelmingly positive. We’ve grown and developed faster, and with better integration into the digital media community here in SA than we possibly could have while working from our home. I sincerely hope that news of the Tomorrow Studio’s many virtues and success stories spreads far and wide, and that the model is transposed to benefit emerging business and cultural communities in other sectors in the future.

Dan Monceaux

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